Countering Counterfeits: Examining the European Commission’s Approach to Combating Counterfeits

Today, the European Commission instituted new policies to fight counterfeit goods. Such policies include creating a list of nations that are common sources of counterfeit goods, improving connections with other jurisdictions to combat counterfeits, fighting the transportation of fake goods and restricting websites’ ability to profit from counterfeits.

Fake products’ financial impact most likely spurred the European Commission’s recent policies. In 2016, EU border authorities seized approximately 41 million forged goods and the European Union loses 8. 5 billion euros annually to counterfeit goods. Italian brands are among the world’s most frequently counterfeited brands.

It will be interesting to see what effect the European Commission’s new policies have on Canada. The USA and the European Union frequently criticize Canada for not effectively combating counterfeit goods. In 2009, Canada appeared on the American “Priority Watch List”. While Canada has subsequently tightened its anti-counterfeit policies, a 2017 OECD report stated that Canada was one of the major sources of fake items. Could Canada be appearing on any future EU watch lists?


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